If you’re accustomed to thinking of marketing as a hands-on enterprise, it might be difficult for you to wrap your head around the idea of automating any part of it. That’s understandable. It’s your job to market your product or service, and it takes some adjustment to think about using software to handle what you’ve always done manually. To help … Read More
Introduction to Marketing Automation
It wasn’t that long ago that even a comprehensive marketing campaign – one that was firing on all cylinders – had only a few major components. A company might run print ads in local newspapers, trade publications, or even a national magazine. They might buy radio advertising space on popular local stations, and run ads on local television. Other components … Read More