Display advertising is a huge missed opportunity for many small businesses. Many try to just turn it on and hope for the best, usually wondering why it doesn’t perform as well as their search campaigns. A few tips to optimize your display spend: Use specific placements that match your demographic Test as many different ad types as you can If … Read More
You Are Only As Great As Your Nemesis
Every great story talks about a Hero overcoming a villain. The Hero is only measured by the greatness of the Villain. If the Villain is extremely evil and the Hero overcomes, we will instantly identify the Hero as extremely good. The Villain doesn’t have to be a person. It could be a circumstance, environment, or sickness. Poverty, cancer, sickness and … Read More
Understanding Marketing Automation
If you’re accustomed to thinking of marketing as a hands-on enterprise, it might be difficult for you to wrap your head around the idea of automating any part of it. That’s understandable. It’s your job to market your product or service, and it takes some adjustment to think about using software to handle what you’ve always done manually. To help … Read More
Introduction to Marketing Automation
It wasn’t that long ago that even a comprehensive marketing campaign – one that was firing on all cylinders – had only a few major components. A company might run print ads in local newspapers, trade publications, or even a national magazine. They might buy radio advertising space on popular local stations, and run ads on local television. Other components … Read More
Create a redirect page with Javascript
When you have a complicated marketing funnel, sometimes you need to “fire a pixel” on certain pages to ensure your tracking picks up the progress of your visitor. This is typically a piece of javascript that needs to run or it may be an image that loads on a 3rd party server. To redirect the page using javascript: window.location.replace(“http://your.domain.com”); You … Read More
Get selected text and value from drop down
I often find myself needing the selected text from a drop down box. Using jQuery, a simple way to get the text is: $(“#dropdownId”).children(“option:selected”).text(); To get the value of the selected item, you can use: $(“#dropdownId”).children(“option:selected”).val();
Deploy with Heroku pipeline
Heroku released a new feature called pipelines. This allows you to easily transfer a compiled slug from one application to another. This is useful when your continuous delivery pipeline looks like development -> staging -> production. When you promote a slug, it just does that, promote it. If you have database migrations, need a restart, or need other changes, this … Read More
Why do I need a Landing Page?
Landing pages are used to convert visitors into leads. It is the page that your visitors land on. There are several elements that you want to include in every landing page, including the headline and a strong call to action. Create content that is more personal. Customize the delivery of you content by creating unique landing pages for each topic … Read More
The best lead generation tip
Lead generation is creating an online sales funnel and then driving traffic or visitors to that funnel. Typically to start the funnel, you ask for as little information as you can to follow up with the prospect. Give them what they want, not what they need. Provide your target audience with the information they need to make a decision. Always … Read More
New tools all Inbound Marketers should use
There are so many tools out there. Which ones should you use for inbound marketing? I’ll list some of the ones I use on a regular basis to help get you started. Wistia Wistia hosts your videos. They have a great set of options to customize how your video looks and plays. Their bandwidth charges are a little high, but … Read More
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