Heroku released a new feature called pipelines. This allows you to easily transfer a compiled slug from one application to another. This is useful when your continuous delivery pipeline looks like development -> staging -> production. When you promote a slug, it just does that, promote it. If you have database migrations, need a restart, or need other changes, this … Read More
Why do I need a Landing Page?
Landing pages are used to convert visitors into leads. It is the page that your visitors land on. There are several elements that you want to include in every landing page, including the headline and a strong call to action. Create content that is more personal. Customize the delivery of you content by creating unique landing pages for each topic … Read More
The best lead generation tip
Lead generation is creating an online sales funnel and then driving traffic or visitors to that funnel. Typically to start the funnel, you ask for as little information as you can to follow up with the prospect. Give them what they want, not what they need. Provide your target audience with the information they need to make a decision. Always … Read More
New tools all Inbound Marketers should use
There are so many tools out there. Which ones should you use for inbound marketing? I’ll list some of the ones I use on a regular basis to help get you started. Wistia Wistia hosts your videos. They have a great set of options to customize how your video looks and plays. Their bandwidth charges are a little high, but … Read More