There are so many tools out there. Which ones should you use for inbound marketing? I’ll list some of the ones I use on a regular basis to help get you started.

Wistia

Wistia hosts your videos. They have a great set of options to customize how your video looks and plays. Their bandwidth charges are a little high, but you can upload 3 videos for free to try it out.

They let you upload business and marketing videos. Wistia allows you to create a form in the video which you can link directly into a marketing automation platform.

Moz

All your links are belong to us. Moz is a great resource for inbound marketing insights. I mostly use Moz Open Site Explorer to research competition and see where they are getting their backlinks from.

They provide several SEO reports to help you determine what marketing channels are working and which are not.

What is inbound marketing? Inbound marketing is when you promote a company through blogs, newsletters, or social media. It is a cycle of attracting visitors, converting them into leads, and converting those leads into customers. Moz provides great insight in how to attract those new visitors.

Trello

Last but not least, Trello. Trello works great for to-do lists and simple task management. I’ve really enjoyed their iPhone app that provides simple task management.

It is like having little sticky notes that you can move around. You create a board with different lists, like to-do, doing and done. The best part, it’s free!

Start promoting your content using inbound marketing software. Inbound leads are substantially cheaper than outbound leads.