Conversion Rate Optimization (CRO) is optimizing your online sales funnel for more conversions. Makes sense right? With 100 visitors, would you rather have 5 sales or 10 sales? Many SMB’s focus their efforts on optimizing their pay-per-click keywords and ads, but fail to continue down the funnel making changes as they go. According to Internet Retailer, mobile devices account for … Read More
Install RSpec, Capybara and FactoryGirl
Add the gems to your Gemfile group :development, :test do gem ‘rspec-rails’ gem ‘factory_girl_rails’ end group :test do gem ‘capybara’ end Download and install $ bundle install Initialize the spec directory $ rails g rspec:install Require Capybara #spec/spec_helper.rb require ‘capybara/rspec’ Drop in your factories into /spec/factories/MODEL_NAMES.rb (replace model_names with the actual name of your models. Factory example for a Contact … Read More
Negatives will Save your PPC Campaign
What are Negatives? Negatives are the keywords you DO NOT want to bid on. Usually, when optimizing a PPC campaign, the first thing I notice is the lack of negatives. In AdWords, A broad keyword is a keyword that will trigger an ad if a search term includes the terms in any order (and usually along with other terms). These … Read More
Name, Phone, and Email
In this tutorial, we’ll be using Ruby 2+ and Rails 4+. We will create an online funnel with a landing page and a thanks page. Visiotrs will come to your landing page. You will ask them for their name, phone and email, and then deliver whatever you promised in exchange. Create your new application $ rails new name-phone-email $ cd … Read More
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